IntelliBrand GO
Privacy Policy

1 Introduction

WASP Technologies Limited ("we", "us", or "our"), a company registered in Ireland, operates the IntelliBrand GO mobile application (the "App"). This Privacy Policy explains how we collect, use, store, and protect information when you use IntelliBrand GO.

IntelliBrand GO is a B2B field sales automation platform intended solely for use by authorised employees and representatives of businesses that hold a valid IntelliBrand subscription. It is not intended for use by consumers or the general public.

By using the App, you agree to the collection and use of information in accordance with this policy.

2 Data Controller

The data controller for personal data processed through IntelliBrand GO is:

For data protection enquiries, contact: info@wasptech.com

3 What Data We Collect

3.1 Account & Identity Data

• User ID / login credentials
• Role and employer organisation

3.2 Location Data

With your permission, the App collects precise GPS location data while in use. This is used to log the location of customer visits and sales calls, support route planning, and provide location-contextual features. You can withdraw location permission at any time via your device settings.

3.3 Customer & Commercial Data

• Customer names, addresses, and contact details
• Order history and transaction records
• Call notes and visit logs
• Planogram compliance records and shelf photos

3.4 Camera & Photos

The App requests camera and photo library access to enable shelf compliance photography and planogram capture. Images captured are linked to customer visit records and stored securely.

3.5 Microphone

The App requests microphone access to support voice input features. Audio is processed locally and is not recorded or transmitted unless explicitly required by a feature you activate.

3.6 Device & Technical Data

• Device type and operating system version
• App version
• Crash reports and performance diagnostics
• Device identifiers (for session management and security)

4 How We Use Your Data

• To provide and operate the IntelliBrand GO service
• To authenticate users and maintain account security
• To record and sync field sales activity with your organisation's back-office systems
• To generate AI-powered features such as Pre-Call Briefs
• To support planogram compliance monitoring
• To improve app performance and fix technical issues
• To comply with our legal obligations

5 Legal Basis for Processing (GDPR)

For users in the EU/EEA and UK, we process personal data under the following legal bases:

• Contractual necessity — to perform our obligations under the IntelliBrand service agreement with your employer
• Legitimate interests — to improve the service, ensure security, and prevent fraud
• Legal obligation — where required by applicable law
• Consent — for location and camera access, where you grant permission on your device

6 Data Sharing & Third Parties

We do not sell personal data. We may share data with:

• Your employer organisation — as the account holder for your commercial activity
• Microsoft Azure — our cloud infrastructure provider (data hosted within the EU)
• Crash reporting services — aggregated technical diagnostics only

All third-party processors are subject to data processing agreements and are required to maintain appropriate security measures.

7 Data Retention

We retain personal data for as long as your employer's IntelliBrand subscription is active, and for a further period as required by law or legitimate business need (typically up to 7 years for commercial records).

When an account is deactivated, personal data is anonymised or deleted in accordance with our retention schedule.

8 Data Security

• Data encrypted in transit (TLS) and at rest (Azure encryption)
• Role-based access controls
• Regular security reviews

While we take all reasonable steps to protect your data, no system is entirely secure. Please contact us immediately if you suspect any unauthorised access.

9 Your Rights

Under GDPR and applicable data protection law, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (subject to legitimate retention requirements)
• Object to or restrict certain processing
• Data portability
• Withdraw consent (e.g. for location access) at any time

To exercise these rights, contact: info@wasptech.com

You also have the right to lodge a complaint with the Data Protection Commission (Ireland).

10 Children's Privacy

IntelliBrand GO is intended for use by business professionals aged 18 and over. We do not knowingly collect data from minors. If you believe a minor has provided us with personal data, please contact us immediately.

11 Changes to This Policy

We may update this Privacy Policy from time to time. We will notify users of material changes via the App or by email. The date at the top of this document reflects the most recent revision.

12 Contact Us