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Allegro Distribution selects WASP Technologies IntelliBrand solution
Allegro Distribution, one of Irelands largest Grocery Distributors, has recently installed WASP Technologies IntelliBrand Solution to provide them with business intelligence relating to the brands in their portfolio. Allegros business developers can now capture field marketing information on Palm™ handheld computers and have this data wirelessly transmitted into their back office database systems. This electronic transmission of field marketing information leads to a reduction of errors in the data gathering process, reduces paperwork and produces an efficiency in the turnaround on data between Allegro and their clients.
IntelliBrand has been designed by WASP Technologies to provide business intelligence to Brand & Category Managers who are increasingly challenged by both the real-time nature of the FMCG retail sector supply chain response and by complex consumer demands. This innovative design is based on the Market leading and proven Palm OS™ platform. Your Field Force or Agents can use this powerful technology in a real time application, which monitors retail promotion execution as it happens in the field. The beauty is it is easy and instant to use, requiring little training. Critical business compliance information is captured and sent directly to HQ for immediate analysis, several times per day if necessary, giving vital performance to plan data to brand managers. Brand owners can validate and measure the success of each campaign at the point of sale, where it matters, against sales & marketing targets and budgets.
"We are delighted with our recent implementation of IntelliBrand within the Allegro organisation." says Richard Baird, Sales Director of WASP Technologies. "IntelliBrand helps Allegro to address the main challenges facing the FMGC sector today, namely Out of Stocks and Failed Promotions. The real-time nature of the information captured by IntelliBrand allows Allegro to address these challenges armed with the intelligence required to do so."
"Since the introduction of IntelliBrand, we now have a real time view of our Brands position and our promotions within the Major and Symbol groups. This accuracy, visibility and reporting can only but assist in driving our sales performance higher" said Pat O'Doherty, Information Systems Manager at Allegro.
About WASP Technologies
WASP Technologies is a software solutions company that specialises in developing wireless enterprise applications on handheld computers. The company leverages its BOOMERANG platform to develop and deploy sophisticated synchronisation and mobile data connectivity solutions for enterprise clients.
For more information, please see http://www.wasptech.com.
Allegro
Allegro is one of the largest Grocery Distributors in Ireland. Some of the companies represented by Allegro include Kimberly Clark, SC Johnson, Sara Lee, and Nutricia. Allegro also have a Pharmacy and Optical Division servicing over 1,200 chemists and Opticians. |
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Cork Office |
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Unit 14
Penrose Wharf
Cork
Ireland |
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Phone Number |
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+353 21 4861344 |
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FAX Number |
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+353 21 4552628 |
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Email Address |
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info@wasptech.com |
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