IntelliBrand has been designed by WASP Technologies to provide business intelligence to Brand & Category Managers who are increasingly challenged by both the real-time nature of the FMCG retail sector supply chain response and by complex consumer demands.

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  Overview

IntelliBrand is the leading Business Intelligence & Order Capture Handheld solution for the FMCG industry providing:
 

  • Control and Reduction of Off Sale & Out of Stock.
  • Order Capture.
  • Monitoring of Promotional Compliance including Photo Capture.
  • Management of Journey Plans.
  • Full Spectrum SKU Auditing (Facings, Pricing, OOS etc)
  • POS/Equipment Auditing
  • Production of Accurate & Powerful Reports (offline or web-based).
  • Runs on Windows Mobile or PalmOS Smartphones & handheld computers
 
   

Promotional Compliance and Field Management solved.  
 
With IntelliBrand help has finally arrived in the form of a single, affordable, expert system meeting all the demands of time, personnel, speed and accuracy. This solution is completely flexible and scalable to cover product, personnel and POS information. Site data is captured and wirelessly delivered to Head-office at the press of a button, for instant analysis. This guarantees full field compliance validation to all demand chain participants.

Each promotion compliance check list can be updated and captured at each site according to the strictest criteria e.g. as set out as terms of contractual buy-in and sell-out parameters with buyers and category managers etc. A simple intelligent script is compiled for each field activity under the direction of the brand owners.

 

   

  Keep your Product on the Shelf.

Recent IGD research shows that as a result of poor availability, retailers could directly lose 43% of intended purchases when a product is out of stock. Forty-six per cent of shoppers have experienced empty shelves ‘often’ or ‘sometimes’ in their supermarkets. IntelliBrand helps brand owners to monitor their out-of-stocks position and gives them the necessary live information to help rectify such situations. Field Staff can monitor on shelf availability and rich reports can be run centrally to determine issues in the Supply Chain.


Rich Reporting  

 


Sales Order Capture  

 

IntelliBrand includes a feature rich Sales Order Capture module which integrates with all major ERP applications (SAP, Great Plains, Navision, Exchequer Enterprise, Movex, Sage etc).

The IntelliBrand Sales Order Capture module includes:

  • Sales Order Capture

  • Listing per Store Group

  • Transfer/Repeat/Split Orders

  • Pricing & Promotions

  • Stock Control (Take On/Transfer/Adjustment/Picking/Delivery/Stocktake)

  • Order History

  • Barcode Support

  • Mobile Printing

 

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  Product Summary

 

 

Promotions Maximise Compliance:
 
  You can now know within hours of a promotion commencing how well stores are complying. Field staff carry up to date information on current promotions and can audit compliance to agreed promotional terms and conditions.

 
Planogram Compliance:
 
  Ensures compliance with agreed Planogram layouts. Clear Planogram layouts are displayed on the Palm handheld. 

 
Journey Plan - Field Team Management   Ensure Journey Plans are adhered to. Will give clear visibility of how well field staff are using your time and resources. “Time of Call” can be monitored and “Time in-Call” measured and set to maximise efficiency in the field teams.

 
Facings:   Real time access to facing information. Full capability to count, audit & report on product facings. 

 
On Sale - Off Sale - Out of Stock.:   Know your exact Out of Stock position. Powerful capture and calculation of on/off and out of stock items.

 
Order Capture:   Remove the errors associated with paper driven order entry. The IntelliBrand Palm handheld computer carries all SKU’s, pricing and customer databases for accuracy in the order process. IntelliBrand can also be integrated to accounts & backend systems.

 
SEL Compliance:
 
  Check to see whether the SEL is present and correct.

 
Point of Sale & Equipment - Placement and History:
 
  Protect and maximise POS and Equipment investment. Record new placement and existing POS & Equipment (fridges, freezers etc).

 
Store call history:   Increase staff awareness of customer buying patterns. Hold recent call information on the handheld (orders, POS audit, equipment register etc).

 
Tactical Q&A:   Tactical questions – 6 - can be set and answers recorded daily/weekly. Seek accurate answers to an unlimited arrange of questions be they about competitor, pricing & product research, marketing etc.


 
Photo-capture:   Take colour photo images of Promotions, Products, Displays, Equipment, etc. Allows for visual verification at store level of any activity and wirelessly sync photos back to HQ

 
Back Office Reporting.:   Easy PC ”drill down” through activity reports by date, staff member or store to view data. Full open reporting capability to common reporting applications.


 
Easy User deployment – Back office and Field   Simple and reliable Palm based handhelds – long battery life and user friendly interface. Low cost Palm devices ensure minimum investment; low cost of ownership and low level support and training.

 
Anywhere Access:   Exploit the benefits of 24 x 7 “anywhere” access to information captured by your staff. IntelliBrand has been developed to be deployed over any IP network (3G, GPRS,WiFi etc)

 

Web Reporting:
 
  Allow your clients access IntelliBrand audit reports securely over the Internet.
 

 

 

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